Today, Kāla wears new disguises: • Deadlines • Notifications • Productivity • Endless scrolling Yet the illusion remains identical: "I don't have time for truth." Shankaracharya's response would be brutal: You have no time not to seek truth. Bhaja Govindam as a Manual for Impermanence: Unlike philosophical treatises, Bhaja Govindam: • Speaks plainly • Repeats deliberately • Attacks comfort zones Because time does not allow gentle persuasion.